In this episode of The Author Next Door, Angela Haas and Cassie Newell kick off May by breaking down the business decisions they’ve made over the past year and the core essentials every indie author needs in place to build a sustainable career.
They discuss the mindset shifts that come with treating writing like a business, along with practical systems for banking, bookkeeping, planning, marketing, and reinvestment. From email lists and backlist strategy to professional production and multiple revenue streams, this conversation offers a grounded look at what it really takes to run an author business with intention.
In this episode, they discuss:
- Why indie authors need a business mindset, not just a creative one
- The importance of a separate bank account, bookkeeping, and understanding your business structure
- Why your email list is one of your most valuable assets
- How publishing plans, backlist strategy, and multiple revenue streams create stability
- The tools and systems that help authors stay organized and professional
Episode 68