Episode 32: Branding Strategies for Authors

🎙️ Is your author brand doing the heavy lifting or holding you back?

In this episode of The Author Next Door, hosts Cassie Newell and Angela Haas dive into the world of author branding what it really means, why it matters, and how to make yours stand out in a crowded market.

We cover:

How to build an author brand readers instantly connect with

Why emotional resonance matters more than just aesthetics

The biggest author branding mistakes (and how to fix them)

Rebranding: when to do it and what to consider

What indie authors can learn from top consumer brands

Visual branding tips—from color palettes to typography to logo design

How to create reader trust (and actually deliver on your brand promises)

Whether you're launching your first book or giving your author brand a much-needed glow-up, this episode is packed with practical tips and real talk to help you attract readers who stick around for the long haul.

👇 Tell us in the comments: What’s your author brand and does it truly reflect who you are as a writer? 

 

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Keywords 🔑: author branding, emotional connection, visual consistency, reader engagement, brand voice, rebranding, typography, logo design, marketing strategies, indie authors