Episode 53: How To Build Your Author Business With Intention

🧾 If you’ve published a book or two and you’re thinking… “Now what?” — this episode is for you.
In Episode 53 of The Author Next Door, Angela Haas and Cassie Newell kick off the year with the unsexy-but-critical topic most authors avoid: business goals.

Because once you decide you want to earn income from your books, you’re not “just writing” anymore… you’re officially a small business owner.

In this episode, we talk about the question that changes everything:

✅ Is writing your hobby… or your career plan?
Your answer determines your path — from how you spend money to how you market, set goals, and build a sustainable author life.

We cover:

 📌 The “Now What?” phase after publishing a few books
 📌 How Cassie shifted from hobby mindset to business strategy (and why)
 📌 Streamlining costs and getting a return on your investment
 📌 Business basics authors forget: separation of expenses, systems, and tracking
 📌 The KU vs Wide conversation (and why “test one thing at a time” matters)
📌 How to stop comparing yourself to full-time authors when you’re not full-time
📌 Why knowing your reader (like, really knowing them) is a business skill
📌 Short game vs long game: building a strategy you can actually sustain

✨ This episode is equal parts pep talk + practical, designed to help authors stop winging it and start making confident, intentional decisions.

👇 Question of the week:
Are you treating your writing like a hobby—or building it like a business?

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🗺️ Other places to find us and connect:    
ANGELA HAAS Choose your own adventure  🚀💕  https://ahaaswrites.com/    

CASSIE NEWELL Romance 🩷 https://ckdarling.com/   
Young Adult 🧚  https://authorcmnewell.com/   

ℹ️ Keywords 🔑 writing goals, business mindset, self-publishing, author success, reader engagement, financial planning, creative process, marketing strategies, indie authors, book performance