In this episode of The Author Next Door, Angela Haas explores how color theory can strengthen author branding and help writers create a more memorable, cohesive visual identity.
She breaks down how colors shape reader perception, signal genre and mood, and influence the overall experience readers have with your books, website, and event materials. From book covers to merchandising, this episode offers practical guidance for authors who want their branding to feel intentional and instantly recognizable.
In this episode, she discusses:
- How color theory affects branding and reader perception
- The role color plays in signaling genre and mood
- Common color mistakes authors make in branding and merchandising
- Why consistency matters across covers, websites, and events
- How to create the right visual vibe for your author brand
Episode 65