In this episode, Angela Haas and Cassie Newell discuss the intricacies of list building and marketing strategies for authors with guest Amy Van Sant. They explore the importance of email lists, effective engagement techniques, and the challenges of managing multiple genres. Amy shares her insights on choosing the right mailing clients, automating processes, and creative giveaway strategies to enhance author visibility. The conversation also touches on the self-publishing landscape and offers practical advice for aspiring authors.
Amy Vansant is a USA Today and Wall Street Journal bestselling author of mysteries, thrillers, romances, fantasy... always with humor.
Authors XPKeywords
list building, email marketing, author services, book marketing, genre management, mailing clients, author giveaways, self-publishing, marketing strategies, author engagement
Episode 13