Episode 34: The Secrets to Growing Your Author Business with Sacha Black
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🎙️What happens when you blend creative freedom with smart business strategy? In this episode of The Author Next Door, Cassie Newell and Angela Haas talk with Sacha Black—author, entrepreneur, and writing mentor—about how she’s grown a thriving author business while staying true to the stories she loves to tell.
We explore:
Sacha’s shift from nonfiction to fiction—and what she learned along the way
Balancing reader expectations with your own creative instincts
How to build a loyal reader community that feels like family
Branding basics every author should know (and actually use)
Creating accessible content that invites readers in
The role of e-commerce, merchandise, and direct sales in an author business
Why community engagement isn’t just nice—it’s necessary
Defining yourself as an author entrepreneur and owning that identity
If you’ve ever wondered how to grow your reach without losing your creative spark, this conversation is packed with both practical strategies and inspiring mindset shifts.
👇 How do you balance creativity with business in your author career?
Episode 34