Episode 59: Direct Sales, Authenticity, and the Future of Author Marketing
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40:58
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In this episode of The Author Next Door, Cassie Newell and Angela Haas break down marketing trends for 2026 and what authors should be focusing on moving forward. From authenticity to direct sales, they explore how the marketing landscape is shifting and what that means for indie authors.
They reflect on what worked in 2025, what didn’t, and why 2026 is shaping up to be the year of community building and direct reader relationships. The conversation covers strategic planning, content repurposing, in-person events, and practical tools that help streamline marketing without overwhelming creativity.
In this episode, they discuss:
Why 2026 is the year of direct sales for authors
How authenticity strengthens long-term reader loyalty
Repurposing content to save time and increase visibility
Leveraging in-person events to build community
Tools and strategies that simplify author marketing
Episode 59