In this episode of The Author Next Door, Angela Haas and Cassie Newell sit down with Aimee Ravichandran of Abundantly Social to talk about what actually works in social media and book marketing right now — and how authors can stop feeling so overwhelmed by all the noise.
They discuss consistency, audience fatigue, platform selection, community building, and the difference between chasing vanity metrics versus cultivating real reader relationships. The conversation also dives into Facebook groups, Instagram engagement, newsletter growth, paid ads, and why authors need to think long-term when it comes to marketing their books.
In this episode, they discuss:
- Why consistency matters more than chasing every algorithm change
- How authors can show up online without feeling like content machines
- Which metrics actually matter when measuring marketing success
- Why authentic community beats follower count every time
- How social media, promotions, and paid ads work together over time
Episode 61